How to Master Your Brand Strategy [SOLD OUT]
DATE & TIME
Thu 26 July 2018 09:30 to 12:30PRICE
£95LOCATION
95 Humberstone Gate, Leicester, LE1 1WBOverview
Tickets for this workshop have now sold out.
“Your brand is what other people say about you when you’re not in the room.”
– Jeff Bezos, Founder of Amazon.com
Branding is so much more than just your logo. It’s how you look, sound and act. Look the part by creating a set of visual brand guidelines and sticking to them religiously; develop an appropriate tone of voice and consider the language you use; and create – and live by – a set of values and behaviours that define your business.
Our hands-on workshop reaches to the heart of your brand strategy, giving it the time and attention it deserves. Open discussion and peer-to-peer critique act as a catalyst for new ideas. Sitting around like-minded people, in an energetic environment, you’ll have plenty of ‘eureka!’ moments, and you’ll walk away with a new approach to how you represent your brand.
This workshop will help you to stand out from your competitors by:
- Taking a step back and refreshing your perspective
- Understanding how a happier and more valued workforce will strengthen your brand
- Creating brand goals and objectives
- Becoming more focused and targeted
- Generating new and exciting ideas
- Segmenting your customers, clients, service users etc.
- Laying foundations for your digital journey, campaigns and content
*Other dates available. Click here for listings.
Content
Key areas of brand strategy:
- Defining how you look, talk and act
- The importance of brand guidelines
- Setting your brand goals
- How you honour your values and principles within the business
Marketing basics:
- Understanding your customers and segmentation
- Introducing your digital marketing strategy
- Customer language, keywords and the development of SEO
Topics Covered
- How goal setting creates a more focused business strategy
- Demonstration of a tried and tested brand and marketing operational system
- How to profile and segment your customers to be more precise in your targeting
- Understanding your business values and market vision to adopt a brand strategy that works for you
- Understanding SEO as a method of business development and how it’s incorporated into your overall digital strategy
- Understanding how to incorporate content marketing into your website and alternative channels which can be used
- Seed’s digital strategy and how it can work for your business
Learning Outcomes
- How to implement and develop an ongoing action plan within your business
- How to create a brand strategy that is more focused and true to brand values
- Understand how having a set of brand values can directly impact the fabric of the business
- Understand what type of customer you wish to sell to
- How to redefine your customer base into clear categories and profile data
USPs
- Learn inside knowledge, tips and advice from a creative agency with its finger on the pulse of 21st Century branding
- Strengthen your understanding and skills with a more hands-on approach to learning
- Content is fully up-to-date with recent digital developments
- Delivered by an experienced lecturer and trainer
- A unique and original course based on the experience of the trainer, not available anywhere else
- A tried-and-tested format, developed over several years of work
About the Trainer
Jon Prest
Creative Director
Jon has worked internationally on many successful campaigns for over 10 years. He is passionate about marketing, working hard to get into the mindset of his clients and under the skin of their consumers, to find the right solutions and intelligent, fresh ideas for their project or campaign.
As Creative Director, he is wholly responsible for the studio’s design team, and all creative output, such as art direction, concept development, creative strategy and digital design. This has given him a broad knowledge of how fully integrated campaigns are managed and executed.
As a training practitioner, with over 8 years of writing and delivering academic modules at 3 different universities, Jon is continually evolving to keep up with the ever-changing industry landscape, passionately embracing emerging technologies and techniques.